Certificate • Artificial Intelligence

Applying Artificial Intelligence in SMEs (Small and Medium-sized Enterprises)

A concise and practical certification course that helps SMEs to understand AI, identify concrete use cases, and deploy accessible tools across decision-making, operations, HR, marketing, and sales.

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49 CHF 3-month access Virtual tutor Certificate of completion
Short programme 49 CHF

What is included

  • 3-month access to the full course
  • Virtual tutor guidance
  • Step-by-step video lessons
  • Exercises and quizzes
  • Downloadable resources
  • Certificate of completion
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Who should attend

Employees, managers, administrators, and technicians within SMEs seeking to understand and activate AI in day-to-day business.

Prerequisites

A stable internet connection, a headset, and the desire to explore practical AI applications for your organisation.

Learning outcomes

Gain a clear view of AI opportunities, accessible tools, and the roadmap to integrate them responsibly inside your organisation.

Learning objectives

What you will experience

The course is designed to enable participants to quickly and effectively upgrade their skills, and is tailored to the needs of SMEs and medium-sized organisations.

AI fundamentals

Understand AI concepts, history, evolution, and applications with emphasis on SME use cases.

Decision & operations

Identify and deploy AI solutions that boost decision-making and operational efficiency.

Ethics & responsibility

Evaluate ethical and social impacts and implement responsible usage guidelines.

Accessible tools

Mastering affordable AI tools and technologies available to SMEs to improve functions such as human resources, marketing and sales.

Long-term roadmap

Develop a sustainable strategy for integrating AI into business practices, with a focus on progressive development and the continuous updating of skills.

Curriculum

Certificate modules

Progress from AI fundamentals to long-term deployment with a sequence designed for SMEs leaders and teams.

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Definition, history, market evolution, and strategic implications of AI with a focus on SMEs and mid-sized organisations.

Data analysis, decision-support systems, and case studies illustrating AI-enabled strategic choices.

Automation opportunities, productivity gains, and frameworks to quantify operational impact.

Ethical considerations, governance, regulatory checkpoints, and best practices for responsible adoption.

Overview of available platforms, practical examples, feasibility studies and implementation in an entrepreneurial context.

Recruitment, learning, performance management, and structured change adoption in HR processes.

Marketing automation, predictive analytics, customer engagement, and personalised experiences.

Key metrics, performance tracking, and continuous improvement loops.

Scenario planning, capability roadmaps, and budget considerations for sustained adoption.

Action plan, resources, and guidance to launch or scale your AI roadmap.
K2R2 • Virtual tutor

Guided learning for smoother progress

The course uses a virtual tutor to guide learners, facilitate their progress, reinforce their understanding of key concepts and encourage them to put what they’ve learnt into practice.

Combine premium educational content, exercises, multiple-choice questions and supplementary resources to offer a simple and modern learning experience that is directly applicable in a professional context.

Why this certificate stands out

Practical

Immediate business use cases tailor-made for SMEs.

Accessible

Compact format compatible with busy schedules.

Supported

Virtual tutor and exercises for better retention.

Certified

Earn a completion certificate to validate progress.

Secure payment (49 CHF)
Enrolment

Start your AI journey now

Join a programme designed for professionals and SMEs who want to understand AI and turn it into a performance lever.

Pay 49 CHF and enrol Contact DOKENT